Microsoft doesn’t stand a chance competing with Google when it comes
to search engines. They know that. Microsoft does however stand a chance
at someday catching up with Android or Apple in the OS market. And they
know this too. So they have one product with a potentially good future
and one without, but why are they promoting them the same way?
Microsoft’s new ad campaign seems to be “because we said so”. The
Bing commercials show happy people somehow comparing their random
searches and saying “Bing is better”. This has never ever been the case
with anything anyone has ever searched. We all know that. Now some new
commercials promoting Windows Phone are kind of saying the same thing.
They compare with other phones and say “Ours is better, and some people
also said so.” But unlike Bing a lot of people actually do like Windows
OS more.
To use the same marketing style with both Bing and Windows Phone,
Microsoft might be shooting themselves in the foot. Bing is horrible,
while Windows Phone actually stands a chance. So using the “because we
said so” strategy with both may actually be scaring away new potential
users from switching to Windows Phone OS. Not being a shareholder in
Microsoft, I couldn’t care less, I just thought of this point after
seeing their latest (pretty funny) commercial, check it out below.
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